Sourcing
The frozen food urban myth
There has been a lot of negative press in the past about the value of frozen food. However more recently, nutritionists have been saying that frozen produce is virtually identical in terms of nutrition to its fresh counterparts. This is also the view of the International Food Information Council (IFIC).
Many food items are shipped hundreds of miles across the country (if not thousands of miles across the world). Fresh items at some point will start decaying and losing nutritional value and flavour. By freezing them, you are maintaining the goodness and stopping this decaying process. In fact, freezing a product is the most natural way of preserving it – there is no need for additives or artificial preservatives. Most fresh products contain these ingredients as a means to prolong shelf life and prevent mould.
All our products are frozen using state of the art blast freezing processes, which prevent the formation of ice crystals and keep the products looking good. More importantly, on the day you thaw it, it will taste as good as the day it was made or caught!
